Introduction The BRMiBOK of BRM Institute contains several techniques that a Read More
Strategic Relationship Management
Background While sales professionals responsible for external customers and Read More
The Selling BRM Balanced Scorecard
The Balanced Scorecard is strategic planning and management system that provides Read More
Building Trust Relationships
BuildingĀ Trust RelationshipsĀ describes theĀ elements,Ā principles and process to Read More
Growth Mindset
When selling BRM, having a growth mindset is enormously beneficial. Learn from Read More
Crucial Lessons on Selling
In this topic you find a subset of crucial lessons on persuasion, marketing, and Read More
Communicate What a BRM Does
As a BRM, you are creating a culture of ownership, as opposed to accountability. Read More
Helping a BRM Capability Thrive
Over the past few decades, there have been many BRM teams which have developed Read More
Expressing a Unique Value Proposition
Expressing a Unique Value PropositionĀ is a technique for positioning an offer or Read More
Selling Skills
If you have ever tried to sell someone an idea or a solution, you know that it Read More
Promoting BRM in Your Organization
Strong communication is central to the BRM role and capability. Beyond their Read More
The Business Case for BRM Mini-Case Study
This topic provides three scenarios that can be used to help you plan and Read More
The Business Case for BRM
Successful BRM programs are game-changing for companies that get it right, but Read More
Maturing a Relationship with Service and Value Management
BRM capability and positioning depends on the objective for deploying BRM within Read More
Relationship Maturity Assessment ā Mini-Case Study
This Mini-Case Study serves to illustrate the Relationship Maturity Read More
Building a Case for Strategic Partnership Maturity
Many organizations struggle to execute change due to a poor understanding of the Read More
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 7
- Next Page »