Why is Design Thinking Important?
The quote you see here, from an unknown person, captures the essence of design thinking very well: āThe essential ability to combine empathy, creativity, and rationality, to meet user needs and drive business success.ā
While speaking of business success, S&P 500 companies such as Apple, IBM, and Hermann Miller attribute design thinking practices to stay ahead of competition continuously.
Harvard Business School (HBS) explains why design thinking is needed. Innovation is defined as a product, process, service, or business model featuring two critical characteristics: novel and useful. Yet, thereās no use in creating something new and novel if people wonāt use it. Design thinking offers innovation the upgrade it needs to inspire meaningful and impactful solutions.
HBS states that while design thinking is an ideology based on designersā workflows for mapping out stages of design, its purpose is to provide all business professionals with a standardized innovation process to develop creative solutions to problems – design-related or not.
WeWork explains why design thinking is important as follows:
- Design thinking aims to solve a concrete human need.
- It tackles problems that are ambiguous or difficult to define.
- Design thinking leads to more innovative solutions.
- And finally, it makes organizations run faster and more efficiently.
What is Design Thinking?
Design thinking is a mindset and approach to problem-solving and innovation anchored around human-centered design, according HBS. While it can be traced back centuriesāand perhaps even longerāit gained traction in the modern business world after Tim Brown, CEO and president of design company IDEO, published an article about it in the Harvard Business Review. One of his famous quotes is shown here.
WeWork goes on explaining what design thinking is. Itās a process for solving problems by prioritizing the consumerās needs above all else. It relies on observing, with empathy, how people interact with their environment, and it employs an interactive, hands-on approach to create innovative solutions.
Design thinking is human centered. It uses evidence of how consumers engage with the product or the service. It follows an iterative approach rather than a linear approach such as brainstorming. Iterations occur throughout the design thinking processes such as problem or opportunity determination, ideation, and determining favorable prototypes to improve the customer (CX) or the user experience (UX).
Professor Utley of Stanford University explains that design thinking is, very simply, a way to come up with ideas and see if theyāre any good!ā Design thinking is an exceptional idea-generating methodology, founded on the idea that āthe way to get better is to generate more ideas.ā.
Design Thinking ā DTMethodĀ® Certification
A design thinking mindset serves anyone. No matter your job title or position. We all face challenges, opportunities, and problems. And we all use our creativity to come up with ideas and suggestions to address those.
What design thinking offers is a structured iterative approach to ensure that we spend time and resources on those challenges, opportunities, and problems, along with those ideas and suggestions, which lead to verifiable and innovative solutions that set us apart as an organization.
INTERPROMās DTMethod design thinking certification training courses are specifically designed for people who first want to understand design thinking. And then want to learn how to apply its processes, principles, and tools.
Why INTERPROM As Your Educator?
Because it is our prized and knowledgeable educators who make us who we are. They possess and share their practical design thinking experience during a class. And that is during every class that they teach. You want to be the beneficiary of this. As a result, this makes INTERPROM a top pick for all your design thinking training needs.
In addition, all our instructors are accredited DTMethod Practitioner trainers. This credential is provided by the Inprogress Design Lab and APMG International. Above all, they all possess the technical skills and the soft skills of what makes a great Design Thinking trainer. Therefore, you can be assured that your accredited trainer is of quality, is knowledgeable, and is backed by the promise of the hands-on experience of our instructors.
Furthermore, INTERPROM is an Accredited Training Organization (ATO) of APMG International. Consequently, that means that we adhere to stringent quality standards.
Students from around the globe have attended our DTMethod courses.
For all of our design thinking courses listed above, click on Read More for the course curriculum, course prerequisites, the intended audience, the exam preparation, the delivery formats and the course fees.