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Why is B2B Business Relationship Management Important?
The answer is clear. B2B relationships are complex and take a long time to establish. Not to mention the time and effort that is needed to maintain it. Obviously, you want your value for money after investing a lot in it. Particularly when realizing that by 2023, B2B sales in the U.S. will grow to $8 trillion, accounting for 17% of all sales. With that in mind, there is a payoff to establishing and managing a thriving B2B business relationship.
What are the most common challenges to overcome in a B2B business relationship?
- B2B relationships are personal
- The B2B buying process come with a lot of decision-makers
- A B2B buying cycle is long and complex
- B2B buyers have complex procurement processes
- Data for multiple channels may be siloed
- Shipping B2B has its own set of requirements and constraints
With this many variables at play, it pays to enter in a B2B relationship that is based on trust and value-creation.
What is B2B Business Relationship Management?
B2B business relationship management is a capability. It is the ability to manage business relationships between two or more organizations.
There are three types of B2B business relationship management models:
- Product-based B2B Model, for example supply chains
- Service-based B2B Model, for example (multi)sourcing, including cloud sourcing
- Software-based B2B Model, for example a SAAS model
According to research, for every model, B2B service and process integration and management needs to address and overcome four key issues:[1]
- Measuring B2B services end-to-end
- Aligning scope and specifications across B2B provider contracts
- Managing relationships and collaboration with and between B2B providers
- Defining standardization and modularization
The key to establishing and fostering strong B2B relationships is to provide an exceptional business relationship experience. This starts well before you contact potential business partners. And depends on thorough explorations of aspects such as business process and service integration, risk management, communication planning, and value creation before a contract is signed. After which the B2B relationship is closely monitored, adjusted, and improved when and where needed.
What is ISO 44001?
ISO 44001 is the international norm for (B2B) Business Relationship Management (BRM). It aims to have business relationships that are more effective. That have a higher rate of success. Additionally, B2B relationships that have a longer longevity.
The International Organization for Standardization (ISO) is the organization behind the ISO 44001 standard. It has based the standard on two fundamental concepts:
- A management system
- The lifecycle of a collaborative B2B relationship
Both concepts:
- Lay the groundwork for a successful B2B relationship
- Provide the answer to what it takes to establish a successful B2B relationship.
B2B BRM Certification and Education
B2B Business Relationship Management certification training and education targets the B2B BRM discipline. It guides both the B2B BRM role and B2B business relationship management capability to success. Starting with awareness training, all the way towards professional-level credentials.
B2B BRM certification and training is focused on advancing a B2B BRM capability, a B2B BRM discipline, as well as the B2B BRM role.
The target audience is any business professional or organization wishing to transform business functions like Technology, Procurement, Purchasing, Vendor Management, Supplier Management, Finance, and Legal, into strategic partners. They lead along with their business partners as their peers. By playing a proactive role in shaping B2B business strategy. And by sharing ownership for B2B business results.
Why INTERPROM As Your Educator?
Undoubtedly, our B2B BRM Certification training, that is based on ISO 44001, complements our training and education portfolio of services. With yet another BRM and ISO certification training. Definitely one that provides guidance on a capability that is now in high demand. Today’s supply chain challenges underline the importance of these B2B relationships.
Why would you have us educate you on this important topic? Because it is our prized and knowledgeable educators who make us who we are. They possess and share their decades-long of combined hands-on B2B business relationship management and ISO compliance experience. And that is during every class that they teach. You definitely want to be the beneficiary of this. As a result, this makes INTERPROM a top pick for all your business relationship management training needs.
In addition, all our instructors accredited BRM coaches by the BRM Institute. Therefore, you can be assured that the training you are being provided with is of quality. Above all, it is rich in real-world business relationship management and ISO content. In other words, it is backed by the promise of our instructor’s experience.
ISO 44001 Certification
INTERPROM has led dozens of organizations towards becoming an ISO-certified organization. ISO 44001 is also a certification standard. More and more organizations around the globe are ISO 44001 certified. And more are in the process of becoming one. Why? Mostly to have a competitive advantage. As well as to establish B2B business relationships that flourish and last. Ask how our experienced ISO 44001 consultants and coaches can assist you with becoming an ISO 44001 certified organization.
For the ISO 44001-based B2B BRM courses listed above, click on “Learn More” for the course curriculum, course prerequisites, the intended audience, the exam preparation, the delivery formats, and course fees.
