Why is Business Relationship Management Important?
The answer is clear. Someone once said: “Communication + Trust = A Relationship That Lasts a Lifetime.”
What happens when communication and trust result in lasting business relationships?
- Elimination of silos
- Increase in collaboration
- Advancement of strategic partnerships
- Increase in employee retention
- More loyal customers
A great example of an organization that took the management of business relationships to heart is SAS Airlines under the leadership of Jan Carlzon. Under his leadership he established a culture that was referred to as the “moments of truth”. Any time a customer into contact with any aspect of a business, however remote, is an opportunity to form an impression. When that impression exceeds the customer’s expectation, you have found the key to creating value.
What is Business Relationship Management?
Business relationship management, or BRM, is, according to the BRM Institute, a capability any organization should be proficient at. It is designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.). BRM ensures that the potential business value from satisfying that demand is captured, optimized, and recognized.
A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
BRM Certification and Education
Business Relationship Management certification training and education targets the BRM discipline that guides both the BRM role and capability to success. Starting from awareness training, all the way towards master-level credentials.
BRM certification and training is focused on advancing a BRM philosophy, a BRM capability, a BRM discipline, as well as the BRM role.
The target audience is any business professional or organization wishing to transform business functions like Technology, People, Finance, Legal, etc. into strategic partners that lead with business as peers by playing a proactive role in shaping business strategy and sharing ownership for business results.
Why INTERPROM As Your Educator?
Our MBRM®-credentialed educators and trainers share their decades-long of practical business relationship management experience during every awareness session, certification class, or implementation workshop.
Furthermore, INTERPROM is an Accredited Training Organization (ATO) of APMG International. Consequently, that means that we adhere to stringent quality standards.
Students from around the globe have attended our Business Relationship Management courses.
BRM Certification Training
Recognize this? You work in the service industry or in a shared services organization and the business partner (customer) is not valuing what you have to offer. Or, you work on the business side and you feel that your service provider at times misses the mark. Sounds familiar? Take the BRMP® certification training course and get your relationship back on track!
Take your BRM capabilities to the next level with the CBRM® certification training course. This highly interactive and information-packed course will set you apart. Excel your relationship management skills and competencies, and learn how to be of strategic value to your organization. Our prized, CBRM-certified, and RCP credentialed educators possess and share with you their decades-long of practical Business Relationship Management (BRM) experience.
Only very few firms in the world can claim having BRM Institute-certified coaches on their team. INTERPROM is one of them. Our BRM coaches proudly carry the Registered Certified Provider (RCP) credential of the BRM Institute. What this means for you is that our guidance for BRMs and BRM teams are in good hands with us.
INTERPROM is an Accredited Training Organization (ATO) of APMG International and a Registered Provider (RP) of the BRM Institute. All business relationship management briefs, courses and workshops that are listed here use licensed materials of the BRM Institute.
BRM Awareness Training
Are you looking to raise awareness around business relationship management? Then sign up for free for the next BRM Executive Brief. Or participate in a 1-day highly interactive BRM Fundamentals class or take the online self-paced BRM Fundamentals.
Don’t miss out on the best available BRM awareness training courses, executive briefs and practical BRM implementation workshops in the world. They are all conducted by instructors and facilitators with decades of BRM experience. Even during the online self-paced courses you’ll see them in pre-recorded videos.
For all of our BRM courses and briefs click on “Learn More” or “Find Out More” for the course curriculum, the prerequisites, the intended audience, the exam preparation (if applicable), the delivery formats and fees. We are looking forward to having you in our BRM certification training course or brief!