Why is Business Relationship Management Important?
The answer is clear. Someone once said: “Communication + Trust = A Relationship That Lasts a Lifetime.”
What happens when communication and trust result in lasting business relationships?
- Elimination of silos
- Increase in collaboration
- Advancement of strategic partnerships
- Increase in employee retention
- More loyal customers
A great example of an organization that took the management of business relationships to heart is SAS Airlines under the leadership of Jan Carlzon. Under his leadership he established a culture that was referred to as the “moments of truth”. Any time a customer into contact with any aspect of a business, however remote, is an opportunity to form an impression. When that impression exceeds the customer’s expectation, you have found the key to creating value.
What is Business Relationship Management?
Business relationship management, or BRM, is, according to the BRM Institute, a capability any organization should be proficient at. It is designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.). BRM ensures that the potential business value from satisfying that demand is captured, optimized, and recognized.
A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
BRM Training Discounts
Our discounted Business Relationship Management awareness and certification training targets the BRM discipline that guides both the BRM role and capability to success.
Discounted BRM training is focused on advancing a BRM philosophy, a BRM capability, a BRM discipline, as well as the BRM role.
The target audience is any business professional or organization wishing to transform business functions like Technology, People, Finance, Legal, etc. into strategic partners that lead with business as peers by playing a proactive role in shaping business strategy and sharing ownership for business results.
Why INTERPROM As Your Educator?
Our MBRM®-credentialed educators and trainers share their decades-long of practical business relationship management experience during every awareness session, certification class, or implementation workshop.
Furthermore, INTERPROM is an Accredited Training Organization (ATO) of APMG International. Consequently, that means that we adhere to stringent quality standards.
Students from around the globe have attended our Business Relationship Management courses.